Marketing Science and Technology Journal

Keyword Index

A

  • Abadan Refinery The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Advertising Value The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services [Volume 2, Issue 2, 2023, Pages 79-104]
  • Applicable Programming Interface (API) Developing and explaining the open banking model through the approach of soft systems [Volume 2, Issue 2, 2023, Pages 105-126]
  • Autopreneurship Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]

B

C

  • Cement Industry Designing the structural equation model of business behavior components Case study: Iran's cement industry [Volume 2, Issue 1, 2023, Pages 17-35]
  • Consumer Awareness Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]
  • Customer Perceived Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]

D

  • Digital Marketing Capabilities The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]
  • Dynamic economy An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]

E

  • E-commerce Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]
  • Electric vehicles An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]
  • Electronic Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Electronic governance Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Electronic Government Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Extrinsic Motivation Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]

G

  • Government Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]

I

  • Information Technology Develop a Model to Information Technology Use for Increasing Consumer Awareness in Electronic Commerce According to the Grounded Theory at the Customs Borders of Khuzestan [Volume 2, Issue 1, 2023, Pages 79-105]
  • Information Technology The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]
  • Information technology capabilities The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Intrinsic Motivation Evaluating the effect of Personality Traits on Intention to Digital Autopreneurship: Mediating Role of Intrinsic and Extrinsic Motivation [Volume 2, Issue 1, 2023, Pages 1-16]

M

  • Management Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • MOA Framework Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]
  • Mobile banking Adoption intention Artificial intelligence Perceived intelligence Perceived anthropomorphism Stimulus The effect of artificial intelligence on the intention to use bank mobile applications (case study: private banks) [Volume 2, Issue 2, 2023, Pages 1-34]

N

  • National Gas Company of Iran The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]

O

  • Organization Presenting a model of the effects of e-governance with the mediating role of e-government management on e-government organizations (case study: Iran Health Insurance Organization in City of Isfahan) [Volume 2, Issue 2, 2023, Pages 35-54]
  • Organizational Duality The Effect of Digital Marketing Capabilities on Organizational Ambivalence in the Information Technology Sector (Case of Study: Employees of Companies Providing Internet Services in Isfahan) [Volume 2, Issue 1, 2023, Pages 135-148]
  • Organization reputation Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]
  • Organization sustainability Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]

P

  • Perceived Value The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Purchase Intention The Effect of Advertising through Smartphones on Consumers’ Purchase Intention to Buy from Companies Provided Online Services [Volume 2, Issue 2, 2023, Pages 79-104]

R

  • Regulatory stakeholders Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]

S

  • Small Internet companies Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]
  • Soft Systems Methodology Developing and explaining the open banking model through the approach of soft systems [Volume 2, Issue 2, 2023, Pages 105-126]
  • Stakeholder participationm Investigating the impact of the organization's reputation in cyberspace and the participation of stakeholders on the sustainability of organizations (case study: small Internet companies) [Volume 2, Issue 1, 2023, Pages 119-134]
  • Structural Equation Model Designing the structural equation model of business behavior components Case study: Iran's cement industry [Volume 2, Issue 1, 2023, Pages 17-35]
  • Supplier Relationship Development The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]
  • Supply chain Ambidexterity The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Supply chain flexibility The impact of supply chain ambidexterity on supply chain flexibility with the mediating role of information technology capability (Case study: Qom Province Gas Company) [Volume 2, Issue 1, 2023, Pages 37-49]
  • Sustainable An analysis with a Meta- Synthesis approach on the development policy of Electric vehicles in Iran [Volume 2, Issue 2, 2023, Pages 175-197]

V

  • Value Based Selling Examination of A Multilevel Value-Based Selling Model to Evaluate Sellers’ performance in Business to Business Markets [Volume 2, Issue 2, 2023, Pages 147-174]
  • Value Co-Creation The Conceptual Framework of Supplier Relationship Development in the Abadan Refinery with a Focus on Value Co-Creation Based on the Grounded Theory [Volume 2, Issue 1, 2023, Pages 51-78]